Who & What is sisú

At SiSú, we have a very clear mission to be the chosen brand for health and wellbeing in the snacking category for people while at work and generally on the go, supporting their physical activities and inspiring them to enjoy their everyday life.

And because this is easier when we’re healthy, we believe in
the power of ‘GETTING THE GOOD IN’.

The first products we have successfully launched under our SiSú brand are our cold pressed juices & smoothies. But there are more snacks on the way.

Our board

Our board

BRIAN McGANN

Executive Chairman & CEO

Brian is the founder and CEO of SiSú. Widely acknowledged as one of the country’s leading business and financial strategists, he has a proven track record of over 30 years as a successful entrepreneur. An active believer in the importance of indigenous Irish business, he has invested in many Irish startups and provides ongoing strategic guidance to many Irish entrepreneurs, along with serving as a board member to many important Irish businesses.  

In 2010 Brian along with Robert Adams established the now leading Irish Corporate Finance and Capital Advisory firm Focus Consulting where he serves as Chairman. Prior to establishing Focus, Brian was a founding partner of the Irish arm of accounting firm BDO where he held the position of managing partner for 25 years of the Limerick office until he retired from the firm in 2010.

Brian who is married to Fiona - has a family of 6 children, and they like to live an active and healthy life. Cycling and tennis are Brian’s favourite ways to get the heart pumping and to balance his busy working days.

Brian's LinkedIn Profile >

 

JOHN PAUL O'REILLY

John Paul is the Chief Operations Officer of the Maxol group and previously was the Commercial Director of Tesco Ireland where he led the buying, supply chain and technical teams. Over 18 years in Tesco, John Paul worked in retail, commercial, finance and spent 5 years on the board of Tesco.com in the UK which is the world's largest internet food retailing company. John Paul is a chartered accountant and has an MBA in Retailing from Stirling University.

John Paul's LinkedIn Profile >

 

STEPHEN TWADDELL

Having joined Kellogg Company in 1986 straight out of Queens University Belfast BA (hons), Stephen worked in many significant executive board roles for over 26 years for Kellogg throughout the EMEA region. In 2008 Stephen was appointed vice president of Kellogg Europe and he held the lead position of President of Kellogg Europe until he left in 2012.

Stephen now specializes in operating with fast growing executive teams, bringing his vast international experience of Leadership, Business Development and Brand Marketing strategies to Irish Startups. Stephen is the current Chair of HBAN Food Investment Syndicate and holds positions with many emerging Irish food and drink companies including Non Executive Roles in Java Republic, East Coast Bakehouse and Wicklow Wolf Brewing Company.

Stephen also acts as a highly successful executive coach to many leading blue chip operations in Ireland, UK and Europe providing their key executives with Senior leadership and executive development programmes.

A keen sports man with a particular interest in Rugby, Cricket and Tennis and is an active participant in the Leinster Tennis Leagues. 

Stephen's LinkedIn Profile >

 

MARTIN HIGGINS

Martin is a Director of Focus Consulting. His core specialist skills in operating fast growing businesses have been developed over 25 years as a Managing Director/CEO of commercial trading companies. Martin brings a commercial business turnaround, growth and restructuring expertise to Focus Consulting. He is currently spearheading a number of significant business growth planning and funding transactions.

Martin has gained a wide range of experience in a broad range of companies, Private, PLC and Multi National. Martin has developed a recognised reputation for business strategy, rapid growth and business turnarounds in the European arena (Ireland/UK/Italy/Denmark). He is known for his commercial, real estate/online, operations, IT and Financial skills. He has led business acquisition, disposal and re-structuring transactions. Martin has strong relationships with a wide range of Private Wealth Funds , Private Equity groups and commercial business leaders.

Prior to joining Focus Consulting, Martin was the European CEO of Blockbuster Europe ( $1.2bn turnover/ 10,000 employees/ 4 European countries). Martin previously was CEO of Xtra-vision for ten years, during which time he drove explosive revenue and profit growth returning in excess of twenty percent IRR consistently over a 10 year period. Martin has previously established his own business and has worked internationally in Russia, Italy and UK as well as eight years in IT and auditing of Government Departments and commercial enterprises.

Martin's LinkedIn Profile >

 

MALACHY O'CONNOR

Malachy has his own consultancy business, Food First Consulting, and has come on to the board of SiSú as Commercial Director with a focus on developing new and exciting ranges of healthy snacks. 

Malachy is an experienced and passionate food industry professional. He is customer focused and he loves the products, the stories and the execution of great strategic plans.

Having studied in Queens University Belfast, Malachy graduated with a 1st Class honours degree in Food Science and began a 20 year career in food retail. Malachy has worked in a variety of technical, commercial and marketing roles in M&S, Dunnes Stores, Superquinn, BWG Foods, Aldi and Tesco. His key skills are in fresh foods, buying, product development and marketing.  At Aldi, Malachy pushed the boundaries of discount retailing by launching the award-winning angus beef range.  As marketing director, he was responsible for several campaigns including the '100% Irish Meat' campaign and the 'Swap & Save challenge' campaign.  At Tesco Ireland, Malachy led the turnaround in the fresh foods division taking a business in sharp decline and getting it back to volume growth by simplifying the range, and focusing on private label and competitive pricing.

“I believe in integrity, in digging deep, in grit and determination and this is the essence of SiSú .  It’s the ability to dig deeper and find strength within yourself by eating & drinking good foods, by taking exercise and by looking after your mental health.  SiSú isn’t just a product or a brand, it’s a movement”

Malachy's LinkedIn Profile >

 

PAUL O'CONNELL

Paul O'Connell is an iconic figure, respected in and beyond the Rugby world and widely regarded as one of sport's finest ambassadors.

His rugby achievements are too numerous to mention, but include being Ireland's third most-capped player of all time (108 caps, 28 as Captain); Triple Crown wins in 2006, 2007 and 2009; Six Nations Grand Slam in 2009; back-to-back Championship honours in 2014 and 2015; British and Irish Lions tours to New Zealand (2005), South Africa (2009) when he was honoured with the captaincy and Australia (2013); participation in four Rugby World Cups; thirteenth most-capped international in Rugby Union history; 178 appearances during his 15-year career at Munster, with European Heineken Cup and Celtic League / Pro 12 honours as well as captaining the legendary side from 2007 to 2015.

Renowned as one of the best second rows and among the finest captains in world rugby, Paul's inspirational leadership on the pitch has been mirrored by his dedication to public causes.  He was awarded the Freedom of Limerick City in 2012 in recognition of his philanthropic work as a community leader in his native city and in the service of many charitable and voluntary causes at home and abroad in areas such as Special Olympics, culture and education.

He regularly appears on television and radio and is actively followed on social media platform and is authentic and authoritative voice that engenders respect and genuine engagement across many audiences.

Paul brings to SiSú a genuine passion for health and well being which is under pinned by his knowledge and first hand experience of what it takes to prepare and perform at the highest level in all aspects.

 

AUSTIN McGINLEY

Austin looks after sales and marketing at SiSú and joined from spending the last 15 years working with some of the biggest retailers in the world on strategic projects all focused on their stores, branding and communication.

This work has taken him around the world, and his experience from launching new products and services, unveiling new stores, rebranding and repositioning businesses is of great value to the SiSú team.

Austin really enjoys working with retailers, hoteliers and business owners who are trying to build their health and wellness category, and is excited about working with our strategic partners to take the SiSú brand nationwide and across Europe.

Austin's LinkedIn Profile >

Our Team

Our Team
Austin McGinleyHead of Sales & Marketing
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Austin McGinley Head of Sales & Marketing

Austin looks after sales and marketing at SiSú and joined from spending the last 15 years working with some of the biggest retailers in the world on strategic projects all focused on their stores, branding and communication.

This work has taken him around the world, and his experience from launching new products and services, unveiling new stores, rebranding and repositioning businesses is of great value to the SiSú team.

Austin really enjoys working with retailers, hoteliers and business owners who are trying to build their health and wellness category, and is excited about working with our strategic partners to take the SiSú brand nationwide and across Europe.

Malachy O'Connor Head of Commercial
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Malachy O'Connor Head of Commercial

Malachy has his own consultancy business, Food First Consulting, and has come on to the board of SiSú as Commercial Director with a focus on developing new and exciting ranges of healthy snacks. 

Malachy is an experienced and passionate food industry professional. He is customer focused and he loves the products, the stories and the execution of great strategic plans.

Having studied in Queens University Belfast, Malachy graduated with a 1st Class honours degree in Food Science and began a 20 year career in food retail. Malachy has worked in a variety of technical, commercial and marketing roles in M&S, Dunnes Stores, Superquinn, BWG Foods, Aldi and Tesco. His key skills are in fresh foods, buying, product development and marketing.  At Aldi, Malachy pushed the boundaries of discount retailing by launching the award-winning angus beef range.  As marketing director, he was responsible for several campaigns including the '100% Irish Meat' campaign and the 'Swap & Save challenge' campaign.  At Tesco Ireland, Malachy led the turnaround in the fresh foods division taking a business in sharp decline and getting it back to volume growth by simplifying the range, and focusing on private label and competitive pricing. 

“I believe in integrity, in digging deep, in grit and determination and this is the essence of SiSú .  It’s the ability to dig deeper and find strength within yourself by eating & drinking good foods, by taking exercise and by looking after your mental health.  SiSú isn’t just a product or a brand, it’s a movement”

Fiona McGannHead of New Product Development
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Fiona McGann Head of New Product Development

Fiona has been crafting vegetable and fruit juices for over 15 years. Having graduated with a BSc from UCC, Fiona went on to earn her Masters in Birmingham University.

Healthy nutrition and an active lifestyle have always been very important to Fiona. Having come up with incredible juice recipes for over 15 years, Fiona is now bringing her vast knowledge, scientific training and genuine passion for juicing to SiSú.

Leading the innovation team at SiSu, Fiona is responsible for our juice formulas. Focusing on precise ingredient mix, seasonality of produce as well as the nutritional profile of each juice, Fiona is constantly innovating to ensure that our menu of juices are healthy, natural, nutritious and tasty.

Fiona is a very active sports person with a great love of all outdoor activity. She is a very keen golfer and has previously represented Ireland at tennis. Married to Brian they have a family of 6 children.

Broňa DonlonBrand Consultant
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Broňa Donlon Brand Consultant

Originally from Slovakia, Broňa has over 12 years experience in brand management, web design and running business operations in Ireland. Prior to joining the SiSú team, she worked in an award-winning web-design agency where she helped to build powerful online presence for multiple successful Irish brands. During this time, she also developed a real passion for modern innovative technologies and their potential to transform businesses, products & services.

As Brand Consultant, Broňa has been involved in defining, designing and bringing SiSú brand to life from its beginning; including leading & managing the design of our logo, brand story, product packaging and designing & developing our website. She has also been instrumental in implementing SiSú’s innovative smart cabinet technology and previously she also ran our operations in the role of SiSú's COO. 

Brona has a Masters in International Relations & Diplomacy and a Business Studies Degree from University of Matej Bel in Slovakia. 

Our values

Our values

EXCELLENCE

We are committed to excellence in everything we do. We are striving to be truly world class in all areas of our business. From the fresh, short shelf life products we craft to the wellness programmes we deliver to our clients. In how we communicate and treat our customers and our staff to how we work together as a team. For us, excellence is not a destination but a journey of continuous self improvement which is at the core of what SiSú is about.

INNOVATION

Innovation is at the very heart of SiSú. Our fresh cold pressed juices are crafted in our very own innovation centre here in Dublin. Our route to market is a path that nobody has ever walked before. The technology we have developed to enable our customers access our natural, short shelf life products is a world first. Innovation is a hugely important part of the SiSú Culture.

AUTHENTICITY

Everything we do comes from a place of authenticity. Our cold pressed juice recipes are 15 years in the making. Our corporate wellness programmes are rooted in our authentic desire to positively impact the lives of our customers. Our work therefore is an expression of who we are as people. At SiSú, we try to have everybody working in the area they are truly passionate about so that they can best serve our customers while also honouring their own authentic talents.

ADVENTURE

We are not afraid to take risks. To be part of the fresh revolution, we must be adventurous. We don’t take foolish risks but being adventurous is an important part of our entrepreneurial culture. It’s ok if somebody makes a mistake – we’re all human - as long as we learn from it and use the experience to enhance our offering to our customers.

The meaning of SiSú

The meaning of SiSú

The word SiSú comes from a Finnish word SISU. In Finland, Sisu describes a philosophy that what must be done, will be done, regardless of what it takes.

It’s an almost magical quality, a combination of stamina, perseverance, courage and determination. It embodies some of the greatest human characteristics that we all have.

For us the meaning of SiSú captures the extraordinary potential that exists within all individuals. Juice is our first product but SiSú is our business.